Gaya APA

Perreault, William D., Cannon, Joseph P., McCarthy, E. Jerome (Edmund Jerome). (c2012). Essentials of marketing: a marketing strategy planning approach (13th ed.). : McGraw-Hill/Irwin.

Gaya Chicago

Perreault, William D., Cannon, Joseph P., McCarthy, E. Jerome (Edmund Jerome). Essentials of marketing: a marketing strategy planning approach. 13th ed. : McGraw-Hill/Irwin, c2012. .

Gaya MLA

Perreault, William D., Cannon, Joseph P., McCarthy, E. Jerome (Edmund Jerome). Essentials of marketing: a marketing strategy planning approach. 13th ed. : McGraw-Hill/Irwin, c2012. .

Gaya Turabian

Perreault, William D., Cannon, Joseph P., McCarthy, E. Jerome (Edmund Jerome). Essentials of marketing: a marketing strategy planning approach. 13th ed. : McGraw-Hill/Irwin, c2012. .